Managing Digital Enterprises

Catalog description

This course addresses the ways digital technologies transform industry, business models, strategies, operations, and management, and create new markets and products. The competitive advantage module builds on how technological and organizational resources interact to create sustainable competitive advantage. The technology infrastructure and architecture module focus on understanding the core tenets of a digital enterprise and how technology decisions affect the different functional areas of the organization. The Implications of data module focuses on the collection, analysis, and use of massive amounts of data driven by digital technologies. The topics covered include big data, search and ad technologies, health, and current/emerging topics. The Transformational Impact module discusses how technology can create new platforms and marketplaces