Hospitality Data Analytics

Catalog description

This course provides a cross-disciplinary perspective to help students analyze, understand, translate, and incorporate common forms of hospitality data in their decision-making processes when designing and executing data-driven strategies. Course topics focus on the application of data analytics in decisions related to labor and human resources, investments, marketing, quality, performance, and security, with the view of advancing a hospitality firm's competitive position. Utilizing cutting-edge analytic software and techniques, students will gain hands-on experience in real-world hospitality contexts through data management, data visualization, and descriptive and predictive analytics.