New Ventures Ideation and Feasibility Analysis

Catalog description

BUSAD 811 focuses on the ideation process and determining whether an idea has commercial potential in both an entrepreneurial and intrapreneurial setting. In order to see and evaluate opportunities, students learn about entrepreneur characteristics; develop skills such as marshaling resources (HR, legal, financial, operational, and technical) needed to introduce the product or service into the market place; and developing an entrepreneurial team.