Reaching Multicultural Populations in Strategic Communications

Catalog description

There is an increased demand for professional communicators who understand how to reach culturally and ethnically specific market segments using strategic communications strategies. The focus of this course will be on how to effectively and strategically communicate with multicultural populations using mass communication to develop an inclusive environment where diversity is embraced, respected, and valued. The course will explore the economic, political, and social impact of culture and race in our society, socio-economic differences, trends within various multicultural communities and groups, and how traditional and new media communities are reaching these communities. The content of this course will be useful to understand the multicultural market segment. The goal of the course is to understand culture-based communication strategies and market research, multicultural communication research and theories, and apply this understanding to strategic communication decisions.