Analysis of Future Trends in Hospitality

Catalog description

This capstone course serves as the culminating requirement for the program, requiring students to synthesize and apply the concepts, skills and insights acquired in previous coursework and in practical work environments (either internships or work experience). The course draws on applied readings, industry expert presentations, lessons, and peer discussions. Students will select a hospitality company at the beginning of the course and analyze it over the duration of the course. The case study analysis will focus on a specific area of interest, such as marketing, technology, human resources, organizational culture, finance or operations. As part of the analysis, students will identify and analyze company mission and vision, and relevant internal and external factors that may impact the future strategic direction and decision making of the company. The analysis culminates in a final strategic plan. The final project assesses students' oral and written communication and presentation skills, as well as their analytical and strategic planning abilities. All students will provide their peers with professionally formulated feedback during the course and upon the completion of project presentations.