Strategic Communications Leadership

Catalog description

The rise of digital media and the public's demand for transparency in business have elevated the importance of strategic communication. Long gone are the days where communicators were viewed as tacticians in organizations. Instead, today strategic communicators often hold top positions in companies. This course will provide students with the essential business knowledge they need to navigate as successful communicators. This will include a focus on the business essentials needed such as: terminology, reputation drivers, and leadership roles. It also builds awareness of key stakeholders such as investors, analysts, and communities. Building on these insights, students will be able to conduct communications audits for a company and understand how and why strong communicators are critical to successful companies.