Health Campaigns: Design and Evaluation

Catalog description

Theory and methods of message design, audience analysis, evaluation, and ethics in health communication research. CAS 567 Health Campaigns: Design and Evaluation (3) This graduate course explores theories of health communication and approaches to designing and evaluating effective communication campaigns that attempt to address real-world health issues. The real-world health issues may vary from pandemic conditions involving global coordination to specific ones appearing within a smaller, cohesive network in a particular neighborhood. Students will consider theory-driven campaigns targeting audiences who represent a variety of languages as well as co-cultural orientations and identities, in domestic and international settings. Students will learn theories and methods related to audience analysis, campaign design, and program evaluation. This course will cover issues of inference, ethics, and sources of bias in health campaign design and evaluation.