Qualitative Analysis in Business

Catalog description

This course provides the foundational skills necessary for conducting qualitative research in an applied business context. Students will explore some of the following topics: ethnography, observation, interviewing, grounded theory, discourse analysis, case method, narrative analysis, and action research. Through this process, students will be introduced to the epistemological foundations of qualitative research, learn different methods of data collection, introduce different techniques for coding and analyzing qualitative data, and provide guidance on creating rigorous qualitative research.