Strategic Mrkt

Catalog description

Analysis and implementation of strategic marketing concepts and techniques in complex domestic and global business environments. The objective of this course is to provide students with a deeper understanding of marketing management in a strategy-planning context. The course is concerned with the development, evaluation, and implementation of marketing management in complex domestic and global business environments. The course deals primarily with an in-depth analysis of theories, facts, analytical procedures, techniques, and models related to marketing institutions and processes.