MKTG 817

New Product Development and Management

Pennsylvania State University-Greater Allegheny Campus · UGRD · Fall 2026

1 section

Catalog description

This course focuses on the analytical, decision making, and planning concepts, frameworks, and tools available to market, product, and brand managers regarding innovation and new product development.

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Class #pennsylvania_penn_greater_allegh-MKTG817Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

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