BADM 554

Marketing Strategy

Pennsylvania State University-Greater Allegheny Campus · UGRD · Fall 2026

1 section

Catalog description

An application of marketing theoretical principles from popular press publications. B ADM 554 B ADM 554 Marketing Strategy (3) This course is an investigation into current popular press publications and their application of marketing theoretical principles to actual business situations. It includes analytical processes and an emphasis on critical thinking skills useful to upper level marketing managers.

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Class #pennsylvania_penn_greater_allegh-BADM554Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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