Corporate Innovation and Entrepreneurship

Catalog description

This course focuses on understanding, exploring, and applying innovation-related concepts, principles, and practices to corporate environments involved with product development, new venture creation, and other contexts, such as startup companies. Innovation and creativity are examined from multiple perspectives and levels of analysis, including individual, team, organization, industry, business process, culture, and technology, to name a few. In addition, this course seeks to demonstrate how innovation, and its associated best practices, can be integrated and applied to improve organizational performance. This course is intended to provide a broad overview of corporate innovation and entrepreneurship that students can build upon in a work or educational setting. Students will learn the basics of how to assess innovation competency maturity, perform innovation processes and activities in an organization, and identify opportunities and ideas that can lead to new venture creation.