Managing in the Digital Economy

Catalog description

How digital innovation, technology, and market disruption transforms industries, business practices, and market strategies. This course addresses the ways digital technological innovations transform industry, business models, strategies, operations, and management, and create new markets and products. The Economics and Markets module builds a foundation for understanding the role of disruptive technologies and their transformational impact on business strategies and models. The module has three focus areas - behavioral and informational economics, power laws, and platform competition. The Disruptive Information Technologies module is based on Clayton Christensen's concept of disruptive innovations with discussions centered on Clouds and Mobility, Internet of Things, 3D printing, robotics, transportation. The Implications of Data module focuses on the collection, analysis, and use of massive amounts of data driven by digital technologies. The topics covered include big data, privacy and security, search and ad technologies, health, and current/emerging topics. The Transformational Impact module discusses strategic implications of digital innovations on work, business, industry, and society.