Location Intelligence for Business

Catalog description

In business, the application of maps and mapping technology ranges from a long-standing presence (commercial real estate, retail, and logistics) to nascent analytical applications across different industries. The momentum for commercial applications that encompass GIS, geospatial intelligence (GEOINT) technologies, and geospatial intelligence analysis is growing. In businesses, geospatial attributes are being combined with enterprise-wide databases. GIS and GEOINT tools and methodologies can now be folded into the more mainstream information technology (IT) applications of business intelligence (BI) to formulate location intelligence (LI) applications, products, and services. This course explores and applies the key geospatial intelligence principles involved in site selection, market analysis, risk and crisis management, and logistics, providing opportunities for students to solve those problems with contemporary geospatial tools and datasets. This course provides a foundation for spatial thinking and analysis in commercial settings, and experience with contemporary mapping and analysis tools for professional applications of location intelligence.