ELIM Capstone Project

Catalog description

This course applies and integrates knowledge and skills gained throughout the ELIM program on a culminating project within existing organizations. The capstone course is designed to provide an opportunity to apply and integrate the knowledge and skills that were gained throughout the Engineering Leadership and Innovation Management (ELIM) program with strategic management concepts. Capstone projects will target opportunities, problems, and challenges of an existing organization. After successfully completing this course, students will be able to: identify and assess the impact of opportunities and threats in a company, including its industry and its set of competitors; identify and assess a company's internal strengths and weaknesses and suggest alternative strategies; define the business-level strategies of the company; define competitors, competitive rivalry, competitive behavior, and competitive dynamics; and describe corporate-level strategy of a company. The overall objective of this course is to demonstrate integration of theories, knowledge, and application of leadership and innovation to the needs of a dynamic global marketing place.