Persuasive Communication

Catalog description

CAS 551 (Persuasive Communication) is a graduate level survey of classic and contemporary thinking on persuasive communication. The overarching goal of the course is to impart an understanding of the major issues and concerns in one of the oldest and most extensive literatures in social science. Students should leave the course with a broad understanding of the content and contours of the field as well as a set of strong empirical generalizations. Because of the enormous role that persuasion plays in shaping contemporary society as well as the day-to-day lives of individuals, an understanding of it is essential for scholars, consumers, and citizens.