Marketing Research

Catalog description

Management information needs, evaluation of research proposals and findings, methods of data collection and analysis, integration of research and decisions. MRKT 572 Marketing Research (3) This is a graduate level Marketing Research course and deals with collection, processing, analysis and interpretation of information, which are main steps in completing a successful market research project. The course provides students with an understanding of marketing research and its is designed in the belief that one must understand market research jobs and use it effectively in managerial decision-making. It is practical oriented and aligned with scientific, scholarly and logical truth. The course will cover the research process including problem identification, secondary and primary data collection questionnaire design, sampling, coding process, research methodology, data analysis and interpretations, and communication with management through research reports and presentations.