Marketing Management

Catalog description

Analysis of market opportunities, development of marketing strategies, implementation of marketing plans, and control of marketing processes. This course examines concepts, techniques, and developments of marketing plans and programs within domestic and international market environments. The major focus of the course will be on the analysis of market opportunities; development of marketing strategies, plans, and programs; organization of the marketing activities; implementation of the marketing plans, strategies, and programs; and control of the marketing processes. Furthermore, important contemporary issues of social responsibility, green marketing, and marketing ethics will be explored conceptually and analytically.