Social Media Communications

Catalog description

Social media is profoundly transforming human society in almost every aspect, in particular, communication and business. As social media has become an integral part of human life, it is crucial to understand the underlying mechanisms of social media before making best use of it. A profound knowledge of social media and how to use it productively is not only something "nice to know," but a capability people must have to survive and excel in this new media age. This course focuses on two areas: 1) an in-depth understanding of the social media impact on strategic communications; and 2) how to make best use of social media tools. The impact of social media on cognition, knowledge collaboration, media industry, and strategic communications strategies will be covered. A solid knowledge of social media mechanisms serves as a foundation for making the best use of social media, no matter how current media evolves or what new media platforms emerge in the future.