Strategic Planning and Business Policy

Catalog description

Formulation of objectives and the implementation of programs to promote long- range success of the organization in a changing environment. BADM 514 Strategic Planning and Business Policy (3) Drawing from concepts in competitive strategy, organizational economics, financial economics, and industrial organization, this course will describe the skills that managers must command to create economic value through firm strategy. These skills include the ability to apply analytical tools to assess industry structure and competitors' strategies, the ability to assess the optimal scope and boundaries of the firm, and the ability to design administrative structures, systems, and processes that facilitate the development and deployment of corporate resources. Even though the course incorporates various theoretical perspectives, it ultimately is designed to focus on the essential issues and problems of competitive strategy as experienced by managers.