Digital Marketing & Social Media

Catalog description

This course explores digital marketing strategies and social media engagement, using the Circular Model and traditional Marketing Funnel frameworks for understanding and optimizing consumer journeys. Students will learn to navigate the dynamic digital landscape, focusing on creating, implementing, and analyzing effective marketing campaigns. Topics include understanding the digital consumer, digital strategy development, user experience design, SEO, content creation, social media marketing, e-commerce, email marketing, digital advertising, and analytics. Emphasis will be placed on practical applications, emerging trends, and fostering long-term customer relationships through continuous online engagement and loyalty-building techniques.