Marketing Technology & Analytics

Catalog description

This course provides an exploration of modern technology and data analytics in marketing, with a strong emphasis on artificial intelligence (AI), presentation software, Excel/data visualization, and web/social media analytics. Students will examine essential tools and systems for contemporary marketing strategies, including content management systems (CMS), customer relationship management (CRM) systems, and analytics platforms. Students will develop a comprehensive understanding of how to leverage these technologies to enhance marketing effectiveness and drive business success. Certifications from leading business technology providers are integrated into the course, providing valuable industry credentials to support career advancement.