GEN 809
Consumer Behavior
Pennsylvania College of Technology · UGRD · Fall 2026
1 section
Catalog description
A study in the "how" and "why" consumers behave as they do: what motivates them, causes them to be loyal, and gets their attention. The impact of social media and digital marketing on consumer behavior will also be analyzed.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #pennsylvania_3-0809Fall 2026UGRD3 credits
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