International Business

Catalog description

Examination of how firms become and remain international in scope. Topics introduce the salient elements involved in international business and deals with the experiences of firms of all sizes, from many countries, as they come to grips with an increasingly competitive global environment. Discussion highlights the practice of management when a home market perspective is no longer enough. In this course, economics, social, and political factors are explored to demonstrate how managers use these factors to bridge both the internationalization process and multinational management.