Crisis Communications

Catalog description

Introduction to the theories, principles, and hands-on best practices associated with crisis communication with an emphasis on planning and conveying public communication before, during, and after natural and manmade crises. Topics include identifying and messaging effectively to targeted audiences, including vulnerable and diverse audiences; complying with the Americans with Disabilities Act; engaging community partners in message-making; understanding and using multimedia tools, including social media; addressing misinformation and audience emotion; understanding human behaviors during crises; and understanding the function of a Joint Information Center and Public Information Officer in the emergency management construct. Fall Only.