Entrepreneurial Communication

Catalog description

Designed for students who are actively working on a business idea while at Wharton, this course focuses on the unique challenges entrepreneurs face when communicating their ideas, vision, and strategy – both externally and internally. Students will analyze a broad spectrum of startup audiences, from investors to employees. Using their own ideas, they will learn frameworks and templates for persuasively communicating their business story from inception to launch, including communicating the founder’s story and the business opportunity. Students will hone their pitch decks and receive coaching from a successful entrepreneur. At the conclusion of the course, students will have the opportunity to pitch their business idea to local investors. Students will practice these skills through in-class exercises, discussions, and small-group labs led by the Communication Fellows (TAs). Enrollment in WHCP 6180 requires pre-approval.