Entrepreneurial Communication

Catalog description

In this course, students will learn communication frameworks and best practices for pitching innovative ideas in a way that persuades others to appreciate their value. The course will focus on the unique challenges entrepreneurs face when communicating their ideas, vision, and strategy – both externally and internally. Students will practice developing clear, concise, and compelling startup stories, from pitches to pivots. Practice contexts include pitching a startup to potential investors and pitching a new idea to an internal leadership team. Students will use provided business ideas as well as have the option of using their own business ideas for assignments.