Business Communication for Impact

Catalog description

WH 2010 will prepare you to communicate effectively as you pursue your educational, professional, and personal goals. The course covers all types of business communication: spoken and written, formal and informal, prepared and spontaneous, online and in person. The curriculum also incorporates feedback from Wharton employers, alumni, and business leaders to ensure a valuable experience for students. In developing your business communication skills, WH 2010 teaches audience analysis, outcome-based thinking, structure, persuasion, concision, visual clarity, and more. These soft skills are sometimes undervalued by students – but not by employers. In fact, a 2019 study by Cengage found that employers value soft skills (65%) more than technical skills (50%) Ultimately it is these skills – not your content knowledge — that determine how high you rise in your career. The goal of WH 2010 is not to help you land your first job, but rather to excel in it.