Small Business Anthropology

Catalog description

With a focus on minority-owned small businesses in the City of Philadelphia, this class will introduce students to the work of anthropologists who have made their careers in the business world using the tools they acquired through training in anthropology. By bringing anthropological perspectives into the workplace, business anthropologists seek to promote well-being for employees and owners, as well as consumers and the communities in which businesses operate. The class will also introduce students to Philadelphia from the point of view of minority owned small businesses. One of the two class days each week will focus on business anthropology as a profession and include readings on organizational culture, design anthropology, and the role of anthropologists in marketing and advertising, as well as in globalization processes and entrepreneurship. The second of the two days each week will focus on the city of Philadelphia and the role of small businesses within it. We will study the spatial layout of the city, the kinds of small businesses that are operative within the city and where they are located, the relationship of business to ethnicity, gentrification and its impact on small business, and the role of government and community groups in relationship to small businesses and their owners and employees. As part of the class, students will engage in guided research on specific small businesses, with the aim of developing an ethnographic understanding of the experiences of owners and employees, the opportunities they have seized upon and the problems they have confronted. We hope in the course of the semester to provide an ethnographic profile of a sampling of small businesses from different industries, which can in turn contribute to understanding larger social and cultural patterns within Philadelphia. Through a class blog or other means, we hope as well to…