Strategic Communication Skills for Fundraisers

Catalog description

Developing a targeted strategy for every prospect and/or donor is critical, but communicating it effectively is what gets you over the finish line. In this course, we will explore how strategic communications approaches were applied successfully to real-life scenarios. You will learn about and practice the full spectrum of donor-centric communication vehicles, from writing the email that gets past a gatekeeper, developing an executive briefing, and drafting a proposal, to preparing a press release, writing a formal thank you and stewarding a donor after the gift has closed. This course will be taught by seasoned development professionals. They will walk you through actual case studies, share some tricks of the trade, focus on specific challenges identified by class members, and provide feedback on assignments from their unique perspectives. Expect to be enlightened, entertained and pushed to think hard about how you communicate to build the productive relationships that result in impactful philanthropy.