Product Management

Catalog description

The course provides the student with a number of tools and concepts necessary for the contemporary practice of product management. The course is most relevant to those who hope to work as product managers, as well as for entrepreneurs who will typically serve as their venture's initial product managers. General managers and other functional managers may also find the course valuable to better understand the product management function. The key modules in the course comprise (a) creating something from nothing, (b) design and design thinking, (c) performance measurement and the communication of quantitative information, (d) agile development processes, and (e) managing growth. Alumni guest speakers in interesting product management roles will typically be scheduled weekly in the course. Many examples, tools, and methods will come from technology-based industries, but applications will also be drawn from financial services and consumer products. Most assignments will be completed for a focal product selected by each student, which could be an entrepreneurial project, something related to current or prior employment, or simply a product of personal interest. A recent Canvas site for the course is here, and should be viewable by the public. https://canvas.upenn.edu/courses/1575358 Other Information: Pedagogy includes lectures, small-group discussion, current and historical cases, podcasts, documentary films, and application of tools to a focal product. Most assignments are individual. PLEASE NOTE: Only Wharton MBA students may register for OIDD 6540 .