Philanthropy and Fundraising Tools: A Survey Course

Catalog description

This course reviews the tools and best practices that nonprofit executives and development officers need to raise funds from individuals and understand the scope of US private philanthropy. Recently, Americans gave over $550 billion to charitable organizations and over 64% was from individuals. giving. The fundraising/philanthropy profession has created a body of knowledge in the past thirty years that guides effective fundraising programs to support their organization’s mission. The class will review the theory and practices that development professionals use daily in large and small organizations, including annual giving, major gifts, planned giving, cultivation of donors, making your case for support, the Seven Faces of Philanthropy, CRMS, and prospect research. Class will also highlight philanthropic trends, current giving patterns, and provide resources to expand knowledge beyond the classroom. For those who hope to lead nonprofit organizations and/or be positions of influence, these are critical tools to understand.