Fundraising and Philanthropy: The Donor Journey

Catalog description

In 2024, total charitable giving represented more than $592 billion! This tremendous sum represents the continued strength, resiliency, and responsiveness of American philanthropy. As charitable giving continues to play a greater role in society, nonprofit leaders and their teams must be prepared with the knowledge and tools to secure significant philanthropic commitments to advance their mission, whether they represent small grassroots organizations or large national institutions. Fundraising & Philanthropy: The Donor Journey will prepare students with the knowledge and practical skills to raise private philanthropic dollars to support their fundraising programs. The course will begin with an overview of today’s ever-evolving philanthropic landscape to frame the role of fundraising, with a strong focus on giving from individuals. Each module will explore key elements of successful fundraising programs, including the annual campaign, the case for support, prospect research, major gifts and capital campaigns, board fundraising, next gen giving, and innovations in philanthropy. The course also dedicates significant time to preparing students to make and manage “the ask” for philanthropic support, a critical skill for fundraisers to command with confidence. Modules, readings, and class discussions are structured to offer diverse theory and perspectives to enhance students’ critical analysis of philanthropy and develop the practical skills needed to effectively engage in the donor journey. By the conclusion of the course, students will have gained the knowledge, strategies, and tools to elevate their fundraising programs and have the greatest benefit to the communities they serve.