Advancement

Catalog description

In this course, students will develop an in-depth understanding of institutional advancement and an ability to relate it to the broader management of colleges and universities. The course focuses primarily on how colleges and universities attract voluntary support, and will begin with an overview of advancement and external relations before moving on to fundraising specific issues. The history of fundraising, fundraising theory, fundraising ethics, fundraising tactics and other related topics will be discussed. Prerequisite: Enrollment in Executive Doctorate in Higher Education Management.