Enrollment Management

Catalog description

Enrollment management is an organizational concept with a varying set of associated strategies for achieving institutional goals. Based on institutional type and mission, these goals can range from increasing and diversifying enrollment to optimizing tuition revenue. The impact of enrollment management over the last several decades has caused institutional leaders and the public to recast their strategic foci and reexamine their values regarding higher education. This course will provide an overview of multiple enrollment management models. Students will be asked to consider the evolution and maturation of these models, the related implications of these organizational structures and strategies, and the benefits and drawbacks of enrollment management on institutions and the marketplace. Prerequisite: Enrollment in Executive Doctorate in Higher Education Management.