DSGN 1070

Graphic Design I: Creative Technologies

University of Pennsylvania · UGRD · Fall 2026

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The course introduces students to graphic design as a method of communication in which the interaction of formal elements—color, composition, typography, images—creates complex messages. During the semester, students develop coherent yet open-ended visual systems and apply them in a variety of contexts including posters, publications and architectural settings. Studio projects focus on both conceptual and formal aspects of visual communication such as creating visual metaphors and structuring information. Lectures and critiques offer theoretical grounding, while hands-on workshops present practical skills and techniques, opening the space for experimentation.

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Class #pennsylvania_2-DSGN1070Fall 2026UGRD1 credits
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