Business Chinese I

Catalog description

This course is designed to strengthen students’ Chinese language proficiency in business contexts while deepening their understanding of the contemporary business environment and culture in China. Through the study of authentic business cases, students examine how multinational corporations have successfully operated in the Chinese market, as well as how Chinese companies develop strategies for global expansion. The course integrates language practice with case analysis and is conducted through a variety of formats, including targeted linguistic exercises, in-depth discussion of business cases, student presentations, and AI-assisted business case writing. Instruction is conducted primarily in Chinese, and students are expected to use Chinese exclusively during class meetings. By the end of the semester, students will: (a) acquire professional vocabulary and improved fluency to communicate more confidently and effectively in international business settings; (b) develop a deeper awareness of China’s contemporary consumer market and business landscape; and (c) gain the ability to research, analyze, and interpret business cases and related information in Chinese.