BDS 5996B

Capstone Project: Applied Behavioral Science: Design, Test and Implement Behavioral…

University of Pennsylvania · UGRD · Fall 2026

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The MBDS Capstone Project: Applied Behavioral Science is a year-long, two-semester course that connects students with industry leaders to apply behavioral science to real-world challenges. In the fall ( BDS 5996A ), students engage with industry partners (MBDS Industry Affiliates) who present their project briefs for the year. They gain insight into how behavioral science is applied across organizations and explore career pathways and market opportunities for MBDS graduates. In the spring ( BDS 5996B ), students work in teams to address the selected MBDS Industry Affiliate challenge, drawing on the strategic guidance and instruction from the fall semester. The course also includes professional development workshops. The program prepares students to apply their acquired skills immediately after graduation. Enrollment requires registration in BDS 5996A (fall) and BDS 5996B (spring). This course is not open to MBDS submatriculants while completing undergraduate coursework.

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Class #pennsylvania_2-BDS5996BFall 2026UGRD0.5 credits
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