BDS 5310

Behavioral Science in Action: Past, Present & Future

University of Pennsylvania · UGRD · Fall 2026

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This course offers a unique opportunity to understand how behavioral science has been applied in practice, from one of the leading figures in the field. It will be pragmatic, but also grounded in the latest findings and cutting edge thinking. We will focus on understanding and practising the skills that behavioral scientists use in their jobs. A range of guest speakers will explain how they have achieved change in leading organisations. We will explore what employers of behavioral scientists look for. And finally, we will look to the future of applied behavioral science, drawing on the instructor's recent "Manifesto for Applying Behavioral Science."

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Class #pennsylvania_2-BDS5310Fall 2026UGRD1 credits
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