The Future of Arts Audiences

Catalog description

Demographic, political, social and generational changes in the U.S. have given rise to new and often unprecedented changes in the expectations audiences have for the role cultural organizations should play in society. Extending beyond traditional definitions of purpose rooted in the type of art or experience offered, cultural organizations are increasingly being held accountable to new or different standards of behavior, beliefs and engagement with the world in order to gain the support of the very audiences necessary for their survival. Adding to this complex combination of factors are the ongoing effects of recent health and social justice crises, including changes in technological usage and shifting patterns of social interaction. Using the latest audience research, and highlighted with first-person accounts from cultural leaders who will be guest speakers for this course, The Future of Arts Audiences will pose a series of challenging yet essential questions necessary for navigating the road ahead for arts participation.