BUS 342

Marketing Research

Pathways College · UGRD · Fall 2026

1 section

Catalog description

The use of marketing research as an aid to making marketing decisions; specifically, how the information used to make marketing decisions is gathered and analyzed. Accordingly, Marketing Research is appropriate for both prospective users of research results and prospective marketing researchers.

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Class #pathways-0045Fall 2026UGRD3 credits

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Instructor: Staff

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