BUS 151
INTERNATIONAL MARKETING 3 unit
Pasadena City College · UGRD · Fall 2026
1 section
Catalog description
Marketing techniques and strategies necessary to incorporate international marketing concepts into the global marketplace. Promotes an understanding of the impact that a country's culture and environment have on the marketing mix as well as the challenges of competing in global markets. Total 54 hours lecture.
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Availability not recently verifiedClass #pasadena_city-0302Fall 2026UGRD
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