GB 500
European Business Environment
Park University · UGRD · Fall 2026
Catalog description
Doing business in Europe provides a broad overview of culture and management practices in main Western and Emerging European economies putting some emphasis on countries as their business activities are diligently connected with those of European Union. The course will conduct a survey examination of the European Union business environment, along with that of each country’s history, culture and economy; and it will examine specific management practices in each country. In this course, students will evaluate how Europe’s geopolitical, economic, financial, and legal status is impacting its ability to compete in the global market. Conversely, students will examine the effect that global events are having on European production, resource consumption, imports, and exports. Strategic management implications will be thoroughly explored. Finally, this course will critically evaluate how European Union countries view social responsibility taking into account local customs, values, beliefs, ethics, and the laws.
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