Marketing Principles and Applications for Pharma Entrepreneurs.

Catalog description

The course will cover all of the basic marketing principles, including the 4 P’s (Product, Promotion, Price and Place) and how to apply them to real world situations. This includes understanding and assessing markets for new pharma/biotech products. Key marketing elements that will be critical as components in product development process, forming a new company, gaining investor support, and ultimately in successful commercialization will be explored. Discussions will be structured for the stages of drug development from preclinical through to Phase 3 and the typical marketing elements that are needed for each stage. Factors relevant to the value proposition, the competitive landscape, and adoption of a new medical product and how to manage these factors in the early design and development phases will be also be covered. Guest speakers will be included to provide a heightened understanding and real world insights. Prerequisites: Graduate student standing or Professional students that successfully completed the first 3 semesters, industry professionals or instructor permission. Students must not be on probation and must not have failed or received No Credit in any courses.