MMGT 082
Pac Avenue Records II.
University of the Pacific · UGRD · Fall 2026
Catalog description
This hands-on course provides students with the opportunity to operate a record label through one album cycle and assist in the management of the Conservatory of Music's sound recording assets. Students are responsible for all aspects of company operations, A&R, fund raising, marketing, management, budget control and artist relations. Students create and market a commercial record or single in the immediate campus region, as well as assist in curating and marketing Conservatory of Music sound recordings. Pac Avenue Records II is the second of the two semester sequence. Students complete the two semester sequence MMGT 81 and MMGT 82 during their second year in the program. Open to all students outside the major with instructor permission. Prerequisites: MMGT 11, MMGT 81, or permission of instructor.
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