MBAS 260

Marketing Strategy and Planning.

University of the Pacific · UGRD · Fall 2026

1 section

Catalog description

This course emphasizes application of strategic planning in marketing to achieve competitive advantage. It also examines the role of strategic planning in developing, effective marketing programs that enhance the overall performance of the firm. Prerequisite: MBAS 225 with a C or better.

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Class #pacific-0524Fall 2026UGRD2 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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