Content Engineering.

Catalog description

Content Engineering is a professional writing class this is designed from the ground up with awareness that electronic content is dynamic, searchable, measurable, researched, optimized, published, marketed, and monetized in ways that are radically different from static "writing." Students create websites on a topic of professional interest that they've researched for market viability. Students create content for their sites, place ads on the sites, and use the sites as Content Engineering laboratories. We experiment with different techniques to drive live traffic to the sites, and we learn tools of web analytics and search engine optimization. Students will also learn the underlying fundamentals of goal-oriented user-centric writing. Prerequisite: Junior Standing.