COMM 031
Media, Culture, & Society.
University of the Pacific · UGRD · Fall 2026
Catalog description
The purpose of this course is to develop a critical perspective on the role of media as culture industry that shapes our identities as consumers and citizens. This course is a survey of foundational concepts and theories from the many fields of mass communication, emphasis placed on the usage and consumption of social media as the unifying convergent force holding them all together. Students will be immersed in the digital landscapes of social, political, and economic commentary on diverse media platforms, and will be expected to observe trends and participate in dynamic exchanges to practice and hone propensity for civic engagement and social awareness – critically thinking through the media that they consume, and making connections to societal issues, as well as critically and convincingly writing within the confines of different social media platforms. This course is one of the core courses for the communication major. ( GE1B , GESO )
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