BUSI 241

Marketing Research.

University of the Pacific · UGRD · Fall 2026

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Students study the concepts and techniques useful in the solution of marketing problems and in the identification of marketing opportunities. Emphasis is given to the design of information acquisition and to the evaluation and interpretation of research findings. Prerequisite: BUSI 211 or BUSI 255 with a "B" or better.

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Class #pacific-0487Fall 2026UGRD3 credits
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