Entrepreneurship and Business Strategy.

Catalog description

This course provides students with a comprehensive foundation in entrepreneurship, emphasizing the critical factors that drive business growth and success. Students will learn how to integrate the functional knowledge acquired in other courses and apply it to entrepreneurial and innovative business environments. The course focuses on key concepts, techniques, and practical knowledge essential for a career in global business management and entrepreneurship. Drawing from case studies and experiences of both small and large firms across the manufacturing and service sectors, the course explores new venture creation, adaptation, and business development in diverse global markets. Through a combination of theoretical frameworks and real-world examples, students will gain insight into the challenges and opportunities faced by entrepreneurial firms in an international context. Prerequisites: BUSI 090 , Junior Standing.